By mid 2014, along with Jenny Robayo and a team of students, we launched the official mobile application for Universidad De La Sabana. It was a creation process that involved a Human Centered Design approach and a semester of hard work. I was the Product Designer behind it, from UX Research to UI Development, good old generalist.

Methodology: Human Center Design

Methods: Focus Groups, Interviews, Stakeholder Prioritization, Design Principles, Personas, Wireframes, Mockups & Prototypes

Tools: Adobe Illustrator, Keynote, G-Suite

Deliverables: Research Analysis, Information Architecture, Screen Designs and Assets

From left to right, Rafael Rodriguez (Integration Lead), Ricardo Sotaquira (Information Technology Engineering Director and Project's Director), Francisco Ramirez (Design Lead), Jenny Robayo (Development Lead), Juan Pablo Velasquez (Student), Alejan… — From left to right, Rafael Rodriguez (Integration Lead), Ricardo Sotaquira (Information Technology Engineering Director and Project's Director), Francisco Ramirez (Design Lead), Jenny Robayo (Development Lead), Juan Pablo Velasquez (Student), Alejandro Zambrano (Student). Two students missing: David Piñeros and Nicolas Guzman

Even though this project involved NDAs, the overall process began with the core team (Director and Leads) drafting the Project's Proposal and Design Concept. After an agreed Brief with the stakeholders, we conducted User Research to validate our initial hypotheses and discover new opportunities.

The video at the left is an excerpt from the User Research activities I conducted. They were held in the first Design phase, hearing our main audience, the student community.

Out of this research we crafted Design Principles that would guide us in the App's UX and UI. We also created personas that aided the scenarios.

By overlapping Needs from users and Desires from stakeholders, and the development team's Abilities we decided which features approach first. Once having everyone on the same page, I created tentative layouts through Wireframes and Mockups, that I translated later into tap-through prototypes.

We delivered a Mobile App with a set of features with breakthrough feature to encourage students to improve their performance (virtual academic advisor) and the campus community's daily activities (news, menu, events). The advisor is a tool that will suggest what should a student aim for his next graded assignment (exams, projects, homework) according to a desired course-grade.

This is a run through the different services, natively developed in iOS and Android available for download in their corresponding links